60th anniversary!

The Barbie fragrances

Inspiring young girls and great designers since 1959!

It’s the most famous doll in the world and she has set trends in fashion from Prêt a Porter to the most prestigious catwalks. She has never been married and has always been independent, she has studied numerous careers, dedicated herself to countless professions, has owned properties and cars of all kinds and she even chose from the beginning how to present her body. A reference of feminine identity and strength, Barbie represents all women and has shown us that we can be and do anything we want to.