Play, build, compete

The Hot Wheels fragrances

Limitless speed, unstoppable fun

Hot Wheels is one of the world’s most iconic toy car brands, known for its speed, adrenaline and spectacular designs. Since its creation, it has inspired children who love cars and racing with exciting tracks and unique vehicles. Its universe, full of action, competition and creativity, continues to expand with new models, content and experiences that keep the passion for speed alive.

Fast|Extreme|Competitive|Creative